PARAMITA INC. - TOP PRIVATE MAKEUP SCHOOL IN CANADA since 2002
Paramita Academy of Makeup Inc. - Toronto
Genita De La Guerra has been instructing classes and running Paramita's location in Toronto for over 3 years.
Genita was born in Caracas, Venezuela but has resided in Canada for most of her life. She is a dedicated mother to her 7 year old son. She has always had a fascination and curiosity for makeup artistry from a very young age. Everything changed for her when she graduated from Paramita in 2010. After working in Corporate for 15 years she decided to take a chance and follow her dreams in Makeup artistry.
Genita became a freelance makeup artist and worked in Spain and California. She focuses on running her Paramita Inc. branch, doing bridal, photoshoots, head shots, and working with mature clients. She also is part of the Look Good Feel Better Program (makeup artist role) which is Canada's charitable cancer program dedicated to empowering women to manage the effects that cancer and its treatment can have on their appearance. Created from a belief that if a woman with cancer can be helped to look good, chances are she will feel better.
Make up artistry is a true escape for Genita. She loves to teach students that make up, enhances the beauty that is already there. She loves meeting students with the same passion as her, and teaches them to be confident in their craft. Her latest dream and achievement is becoming the director of Paramita Academy of Makeup – Toronto location. She teaches the one week "Fashion & Bridal Makeup Artist Certificate Program" and provides her students with Makeup Artistry certificates issued from Paramita's founder, Jessica Simmonds.
"I attended the 5 day boot camp at Paramita Academy of Makeup Inc. (Toronto downtown campus). My instructor's name was Genita De La Guerra. It was a real pleasure working with Genita. She treats you as a peer and has an efficient, yet friendly way of teaching the various makeup application techniques. The course is a condensed curriculum- you can be certain it is a Bootcamp, and you will process a lot of information in the 5 days you are there. However, it successfully lays a sound foundation in bridal makeup techniques, marketing and networking. I highly recommend this course and Genita."
Desiree Chester, Toronto
"I just finished the weekend bootcamp for the Bridal and Fashion makeup class. I did quite a bit of research and most classes were inconvenient timing for me. They would be one or two nights a week for months, which didn't fit my schedule. Paramita Academy of Makeup seemed to fit my schedule much better being either a weekend or only five days. Although I didn't know anyone that took this course, I signed up. The next day I was in Shoppers Drug Mart and the gal at the makeup desk was a graduate and was very vocal about how much she enjoyed the course. This gave me a lot of confidence. When I arrived of the 6 other students in the class, 5 of them had signed up based on a referral from someone they trusted. Not every course can boast this. The teacher was fantastic, the material for learning was very helpful. I feel confident enough, as did everyone else in the class, to go out and do what we were taught. This is a must have course for anyone who wants to learn to apply makeup like a professional without all of the drama and with other students who want to be there to learn. You will not regret the money you spend and I can't wait take the other classes this fall."
Cindy Edwards, Toronto
Hi Genita, I just wanted to say thank you so much for everything you’ve taught me these past 5 days. I’ve learned so much and I’m so glad and feel privileged to have you as my instructor. My time at Paramita has been fun and amazing because of you! You’re so inspirational. Thank you so much!
I just wanted to let you know that Genita was a wonderful instructor. She made us feel very comfortable and more importantly I learned a lot from her. She was great!
Thank you so much for taking the time and dedication in teaching us. I can honestly say that I had so much fun, it didn’t even feel like I was in school. I thoroughly enjoyed learning the proper ways of making someone look beautiful.